Peet's Coffee Major Dickason's Blend Whole Bean Dark Roast Coffee, 10.5 Ounce

Peet's Major Dickason's Blend Dark Roast Coffee, the roast that put Peet's Coffee on the map, was the result of a collaboration between the company's founder, Alfred Peet, and a loyal customer, retired army sergeant Key Dickason. In 1969, Dickason, a regular at Peet's original Berkeley store, brought the idea for what would become their most beloved blend to Mr. Peet. Intrigued, Peet worked with the local gourmand and coffee aficionado to refine the blend, sampling countless combinations before arriving at the ultimate recipe.

The resulting blend was so exceptional that Peet decided the name "Dickason" was not enough, and he promoted the retired sergeant to the rank of "Major." Major Dickason's Blend combines the finest origin coffees from the world's premier growing regions, each contributing its distinctive regional characteristics to create a smooth, balanced, and deeply flavorful cup of coffee.

Over the years, Major Dickason's Blend has become synonymous with Peet's Coffee. It epitomizes the company's dedication to producing flavorful, deeply roasted, and unsurpassingly satisfying coffee. For Peet's, this blend is more than just a product – it's the story of a customer's passion, an expert's palate, and a shared love of coffee.

The rich, complex, and incomparable taste of Major Dickason's Blend is a testament to Peet's masters of their craft, who have been hand-roasting the very best coffees in the world for over 50 years. The blend is available in a 10.5-ounce bag of whole bean 100% Arabica coffee.

Regarding brewing methods, Peet's recommends using a fine grind for espresso, a coarse grind (consistency of coarse sea salt) for cold brew or French press, and a medium grind (consistency of sand) for drip or pour-over methods like the Chemex.

Peet's also emphasizes the importance of sourcing with impact, as the coffee you buy can have a significant effect on the welfare of the people and planet where the beans are grown. The company is actively engaged in driving positive impact in the communities where their coffees are sourced.

In summary, Peet's Major Dickason's Blend Dark Roast Coffee is a testament to the company's dedication to quality, craftsmanship, and the enduring relationship between a passionate customer and a master roaster. It is a coffee that epitomizes the rich, flavorful taste that has made Peet's a leader in the industry for over half a century.

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